Improved tools and methods for modern service selling are being developed
   based on the research findings.
   Significant research data includes:
   100+ in-depth interviews of experts in various roles in seller and buyer organizations
   100+ narratives on successful and failed sales cases
   20+ video recordings of authentic sales meetings
   30+ de-briefing interviews for meeting participants
   60+ personality profilins (MBTI)
   The research methods used include for instance:
   -Narratives analysis
   -Content analysis on thematic interviews
   -Conversation Analysis (CA) on video recordings
   -MBTI-personality profiling